For the new showroom of Picobello in Roeselare, our mineral resin floor Socrete was chosen. As a rental specialist in high-end party and event materials, Picobello created an inspiring environment where visitors discover its extensive range in a setting finished down to the smallest detail. The floor forms a refined foundation that supports the full experience and connects the different presentations with one another.
Socrete flows seamlessly throughout the entire showroom, across the various podiums and along the impressive spiral staircase. The absence of joints creates one continuous movement that intuitively guides visitors through the space and gives the open architecture extra strength. This allows the building's impressive volumes and height to come fully into their own.
The mineral appearance blends harmoniously with the carefully chosen materials in the interior. Soft plaster walls, natural wood tones, brass accents and sheer curtains reinforce one another, forming a coherent whole. During application, subtle nuances are woven into the surface, creating a lively appearance that adds depth without demanding attention.
This timeless look also makes Socrete particularly suited to a showroom where new settings are constantly being built. The floor adapts effortlessly to changing furniture, decorations and seasonal collections, so each presentation remains the focal point while the space retains its visual coherence.
Beyond its visual qualities, the seamless mineral resin floor also offers the practical benefits that an intensively used commercial space requires. Thanks to its low-maintenance and wear-resistant nature, Socrete retains its refined appearance, even as the showroom is experienced by visitors every day.
